That’s what Lowell North asked his friend John Shoemaker, one afternoon in 1957, while seated at the bar of San Diego Yacht Club. John replied, “Yes, I would,” which surprised Lowell. Sure, they were friends, but neither man could predict that Lowell’s new company would eventually grow into the largest sailmaking business in the world.
Armare: a look at the company, the history, the mission “Armare” means “to provide a ship with all it needs to navigate” or “to equip a sailing vessel”.
So, we find the vision of the company in the meaning of the name, extended to what the company can now offer to its customers.